Verity
For fun at CHE Proximity.
/ Overview
For fun at CHE Proximity.
/ Project Details
Name: Verity
Agency: CHE Proximity
Role: Creative Technologist
Year: 2015
/ Challenge
Verity needed to turn an ambitious idea into a working digital experience with a clear purpose and a reliable delivery path. The challenge was to shape the product direction, choose the right technical approach and bring design, engineering and launch decisions together.
/ Provided Services
Creative Technology
Connecting interaction design, prototyping and engineering to make the idea tangible for users.
Product Engineering
Building the web, mobile and backend experience with maintainable production-ready engineering.
Delivery Leadership
Coordinating delivery, QA and release decisions across creative, product and technical teams.
/ Solution
I shaped the idea into a working product direction, then connected design, engineering and delivery decisions around that path. The solution focused on making the experience clear for users, practical for the business and solid enough to move beyond a one-off execution.
/ Value Delivered
Delivery Momentum
Helped move the work from idea to launched experience through focused technical and product decisions.
/ Project Note
For fun at CHE Proximity. Watch Verity
Matt Rose
Creative Technologist