Prezzee Magical Moments
Prezzee Magical Moments is an AI-powered personalised video gifting platform built through Two Eyed People for Prezzee, spanning Santa, Easter Bunny and Carolers experiences across global seasonal campaigns.
/ Overview
Prezzee Magical Moments is an AI-powered personalised video gifting platform built through Two Eyed People for Prezzee, spanning Santa, Easter Bunny and Carolers experiences across global seasonal campaigns.
/ Project Details
Name: Prezzee Magical Moments
Client: Prezzee
Role: Fractional CTO
Agency: Two Eyed People
Year: 2025
Experience: Visit Campaign
/ Challenge
Prezzee needed seasonal experiences that felt genuinely magical and personal, while still behaving like reliable campaign infrastructure. Each user journey had to collect personalisation inputs, generate a bespoke film, support gifting moments and scale through intense holiday traffic without becoming a manual production bottleneck.
/ Provided Services
Fractional CTO
Led the technical direction through Two Eyed People across architecture, production technology, delivery and campaign operations.
AI Video Platform
Built the end-to-end platform connecting user inputs, AI-assisted personalisation, video assembly, render orchestration and delivery.
Render Infrastructure
Designed and operated the production pipeline, including an on-prem render farm for high-volume personalised video generation.
/ Solution
I built the platform end to end: frontend experience, backend services, campaign workflows, AI/video generation pipeline, render orchestration and production technology. The system turned simple seasonal nominations into finished personalised films across Santa's Nice List, Choc Ops Easter Delivery and Magical Christmas Carolers campaigns.
/ Value Delivered
High-Volume Personalisation
Supported high-demand seasonal campaigns where each visitor could receive a custom video generated from their inputs.
Campaign Expansion
Created a platform foundation that extended from the 2024 Santa launch into Easter Bunny and Carolers experiences.
Award-Winning Impact
The Christmas campaign was recognised with Best B2C Product or Service and Best Creative Marketing Campaign at the GCVA Hall of Fame Awards 2025.
/ Project Note
Magical Moments sat at the point where brand experience, AI media generation and production infrastructure all had to behave as one product. The joy was in making something technically complex feel effortless for families, teams and gift-givers.
Matt Rose
Fractional CTO