PicStarter
Traditional bots can be boring – and often they don’t understand what you’re saying. So we made one that was ‘Betterer’. The Latitude bot allows customers to start their loan application by simply texting a picture of what they want – from holidays to cars to bathroom renovations.
/ Overview
Traditional bots can be boring – and often they don’t understand what you’re saying. So we made one that was ‘Betterer’. The Latitude bot allows customers to start their loan application by simply texting a picture of what they want – from holidays to cars to bathroom renovations.
/ Project Details
Name: PicStarter
Client: Latitude
Agency: CHE Proximity
Role: Technical Director (Product and Comms)
Year: 2018
/ Challenge
Latitude needed a focused mobile product that could make PicStarter useful in the moments where users needed it most. The challenge was to shape the interaction, interface and technical delivery so the experience felt fast, clear and reliable across devices.
/ Provided Services
Technical Direction
Shaping the technical approach, delivery priorities and stakeholder decisions from concept through launch.
Platform Architecture
Designing the system structure, integrations and operating model needed to support the product at scale.
Mobile & App Engineering
Delivering native, mobile or Unity-based product experiences across devices and release environments.
/ Solution
I shaped PicStarter around the user journey first, then translated that into a mobile experience with clear flows, responsive interaction and practical engineering decisions. The solution focused on making the product feel simple in use while keeping the underlying delivery robust enough for real customers.
/ Value Delivered
Mobile Clarity
Created a focused product experience that felt simple and useful in the moments users needed it.
Cross-Device Reliability
Delivered interface and engineering decisions that supported consistent use across devices.
Scalable Foundations
Created a clearer technical base for integrations, workflows and future product growth.
/ Project Note
Traditional bots can be boring – and often they don’t understand what you’re saying. So we made one that was ‘Betterer’.
Matt Rose
Technical Director (Product and Comms)