JC Bot Jacobsen
To celebrate 170 years of Carlsberg and stay true to the brand platform ‘Probably the best beer in the world’, we created our very own pub quiz, ’Probably the most winnable quiz in the world’. The quiz provided free beers to all who entered and it was also our opportunity to resurrect and salute Carlsberg’s founder, JC Jacobson. Skål!
/ Overview
To celebrate 170 years of Carlsberg and stay true to the brand platform ‘Probably the best beer in the world’, we created our very own pub quiz, ’Probably the most winnable quiz in the world’. The quiz provided free beers to all who entered and it was also our opportunity to resurrect and salute Carlsberg’s founder, JC Jacobson. Skål!
/ Project Details
Name: JC Bot Jacobsen
Client: Carlsberg
Agency: CHE Proximity
Role: Technical Director (Product and Comms)
Year: 2018
/ Challenge
Carlsberg needed a focused mobile product that could make JC Bot Jacobsen useful in the moments where users needed it most. The challenge was to shape the interaction, interface and technical delivery so the experience felt fast, clear and reliable across devices.
/ Provided Services
Technical Direction
Shaping the technical approach, delivery priorities and stakeholder decisions from concept through launch.
Platform Architecture
Designing the system structure, integrations and operating model needed to support the product at scale.
Mobile & App Engineering
Delivering native, mobile or Unity-based product experiences across devices and release environments.
/ Solution
I shaped JC Bot Jacobsen around the user journey first, then translated that into a mobile experience with clear flows, responsive interaction and practical engineering decisions. The solution focused on making the product feel simple in use while keeping the underlying delivery robust enough for real customers.
/ Value Delivered
Mobile Clarity
Created a focused product experience that felt simple and useful in the moments users needed it.
Cross-Device Reliability
Delivered interface and engineering decisions that supported consistent use across devices.
Interactive Engagement
Turned the idea into a hands-on experience people could explore, play with or share.
/ Project Note
To celebrate 170 years of Carlsberg and stay true to the brand platform ‘Probably the best beer in the world’, we created our very own pub quiz, ’Probably the most winnable quiz in the world’.
Matt Rose
Technical Director (Product and Comms)