In Proximity
In Proximity was a global data visualisation for the Proximity network, using beacon and mobile technologies to show how people interacted across high-traffic office spaces.
/ Overview
In Proximity was a global data visualisation for the Proximity network, using beacon and mobile technologies to show how people interacted across high-traffic office spaces.
/ Project Details
Name: In Proximity
Client: Proximity
Agency: CHE Proximity
Role: Creative Technology Director
Year: 2017
/ Challenge
Proximity needed a way to connect location, mobile behaviour and marketing activity into a usable product experience. The challenge was to prototype and deliver an interactive platform that made proximity-based engagement feel practical for clients rather than theoretical.
/ Provided Services
Technical Direction
Shaping the technical approach, delivery priorities and stakeholder decisions from concept through launch.
Product Engineering
Building the web, mobile and backend experience with maintainable production-ready engineering.
Mobile & App Engineering
Delivering native, mobile or Unity-based product experiences across devices and release environments.
/ Solution
I shaped In Proximity around the user journey first, then translated that into a mobile experience with clear flows, responsive interaction and practical engineering decisions. The solution focused on making the product feel simple in use while keeping the underlying delivery robust enough for real customers.
/ Value Delivered
Mobile Clarity
Created a focused product experience that felt simple and useful in the moments users needed it.
Cross-Device Reliability
Delivered interface and engineering decisions that supported consistent use across devices.
Interactive Engagement
Turned the idea into a hands-on experience people could explore, play with or share.
/ Project Note
In Proximity was a global data visualisation for the Proximity network, using beacon and mobile technologies to show how people interacted across high-traffic office spaces.
Matt Rose
Creative Technology Director
