Fulltilt
I oversaw the concept, design, development and implementation. In collaboration with 360 filmmakers, engineers and my team of creative technologists we delivered this experience for the 2016 MotoGP.
/ Overview
I oversaw the concept, design, development and implementation. In collaboration with 360 filmmakers, engineers and my team of creative technologists we delivered this experience for the 2016 MotoGP.
/ Project Details
Name: Fulltilt
Client: Swann Insurance
Agency: CHE Proximity
Role: Creative Technology Director
Year: 2016
/ Challenge
Swann Insurance needed an experience that could turn a product message into something people could play, share and remember. The challenge was to combine game mechanics, responsive interaction and campaign delivery into a reliable digital execution with a clear brand purpose.
/ Provided Services
Technical Direction
Shaping the technical approach, delivery priorities and stakeholder decisions from concept through launch.
Creative Technology
Connecting interaction design, prototyping and engineering to make the idea tangible for users.
Delivery Leadership
Coordinating delivery, QA and release decisions across creative, product and technical teams.
/ Solution
I connected the campaign idea to the technical execution needed to launch it properly. The solution combined creative technology, production workflows and front-end delivery so the work could carry the story, behave reliably and feel considered across the moments where people encountered it.
/ Value Delivered
Campaign Impact
Helped the creative idea travel through a digital experience that was easier to launch and share.
Production Efficiency
Connected creative production and technical delivery into a more repeatable workflow.
Delivery Momentum
Helped move the work from idea to launched experience through focused technical and product decisions.
/ Project Note
I oversaw the concept, design, development and implementation. In collaboration with 360 filmmakers, engineers and my team of creative technologists we delivered this experience for the 2016 MotoGP. FullTilt in Mumbrella FullTilt in B&T
Matt Rose
Creative Technology Director
