Hearprint
Hearprint was a website that incorporated documentary style stories and a purpose build EQ application overlay.
/ Overview
Hearprint was a website that incorporated documentary style stories and a purpose build EQ application overlay.
/ Project Details
Name: Hearprint
Client: Cochlear
Agency: CHE Proximity
Role: Technical Director (Product and Comms)
Year: 2018
/ Challenge
Cochlear needed to make hearing loss visible, personal and easy to understand for people who may not yet be ready for a clinical conversation. The challenge was to translate audiology concepts into an accessible digital experience that could educate users while supporting qualified engagement for the brand.
/ Provided Services
Technical Direction
Guiding the translation of a sensitive health topic into an accessible digital product experience.
Experience Design
Making hearing loss personal and understandable through clear interaction, content and visual feedback.
Security, Privacy & Quality
Supporting a trustworthy lead-generation journey where health-related user context mattered.
/ Solution
I guided the technical delivery of an experience that translated hearing loss into a personal, understandable interaction. The solution combined accessible UX, visual feedback and a trustworthy engagement flow so users could learn something meaningful before taking the next step with Cochlear.
/ Value Delivered
Personal Understanding
Helped people make sense of hearing loss through a clear, personalised digital interaction.
Qualified Engagement
Supported a more meaningful path from education to brand conversation.
Trustworthy Experience
Handled sensitive health context with clarity, care and accessible design.
/ Project Note
Hearprint was a website that incorporated documentary style stories and a purpose build EQ application overlay.
Matt Rose
Technical Director (Product and Comms)
