Happy Wife
Happy Wife was an early-stage startup founded by Tommy McCubbin.
/ Overview
Happy Wife was an early-stage startup founded by Tommy McCubbin.
/ Project Details
Name: Happy Wife
Client: Tommy McCubbin
Role: CTO
Year: 2015
/ Challenge
Happy Wife needed to turn a content-led media concept into a digital product that could support publishing, audience growth and ongoing iteration. The challenge was to balance creative direction with a practical platform that could evolve beyond launch.
/ Provided Services
Technical Direction
Shaping the technical approach, delivery priorities and stakeholder decisions from concept through launch.
Mobile & App Engineering
Delivering native, mobile or Unity-based product experiences across devices and release environments.
Creative Technology
Connecting interaction design, prototyping and engineering to make the idea tangible for users.
/ Solution
I shaped Happy Wife around the user journey first, then translated that into a mobile experience with clear flows, responsive interaction and practical engineering decisions. The solution focused on making the product feel simple in use while keeping the underlying delivery robust enough for real customers.
/ Value Delivered
Mobile Clarity
Created a focused product experience that felt simple and useful in the moments users needed it.
Cross-Device Reliability
Delivered interface and engineering decisions that supported consistent use across devices.
Campaign Impact
Helped the creative idea travel through a digital experience that was easier to launch and share.
/ Project Note
Happy Wife was an early-stage startup founded by Tommy McCubbin. As CTO, I supported product development, technical planning and investment preparation.
Matt Rose
CTO