Black Mirror
Black Mirror is an iOS research app. Designed to make gathering insights cheaper, quicker and more targeted for marketers.
/ Overview
Black Mirror is an iOS research app. Designed to make gathering insights cheaper, quicker and more targeted for marketers.
/ Project Details
Name: Black Mirror
Client: CHE Proximity
Agency: CHE Proximity
Role: Creative Technology Director
Year: 2016
/ Challenge
CHE Proximity needed to explore how an emerging cultural idea could become a sharp interactive experience. The challenge was to move quickly from concept to execution while keeping the technology invisible enough for the story and interaction to lead.
/ Provided Services
Technical Direction
Shaping the technical approach, delivery priorities and stakeholder decisions from concept through launch.
Mobile & App Engineering
Delivering native, mobile or Unity-based product experiences across devices and release environments.
Creative Technology
Connecting interaction design, prototyping and engineering to make the idea tangible for users.
/ Solution
I shaped Black Mirror around the user journey first, then translated that into a mobile experience with clear flows, responsive interaction and practical engineering decisions. The solution focused on making the product feel simple in use while keeping the underlying delivery robust enough for real customers.
/ Value Delivered
Mobile Clarity
Created a focused product experience that felt simple and useful in the moments users needed it.
Cross-Device Reliability
Delivered interface and engineering decisions that supported consistent use across devices.
Delivery Momentum
Helped move the work from idea to launched experience through focused technical and product decisions.
/ Project Note
Black Mirror is an iOS research app. Designed to make gathering insights cheaper, quicker and more targeted for marketers. Built natively in Objective C and Xcode. The Android version has been built with Xamarin.
Matt Rose
Creative Technology Director