Fearless
Fearless was a personal security iOS app. My role on this project was lead mobile developer.
/ Overview
Fearless was a personal security iOS app. My role on this project was lead mobile developer.
/ Project Details
Name: Fearless
Client: CHE Proximity
Agency: CHE Proximity
Role: Creative Technology Director
Year: 2016
/ Challenge
Fearless needed a digital expression that could carry a bold creative idea without becoming technically fragile. The challenge was to build an experience that felt immediate, polished and campaign-ready while supporting the pace and ambiguity of agency delivery.
/ Provided Services
Technical Direction
Shaping the technical approach, delivery priorities and stakeholder decisions from concept through launch.
Platform Architecture
Designing the system structure, integrations and operating model needed to support the product at scale.
Product Engineering
Building the web, mobile and backend experience with maintainable production-ready engineering.
/ Solution
I shaped Fearless around the user journey first, then translated that into a mobile experience with clear flows, responsive interaction and practical engineering decisions. The solution focused on making the product feel simple in use while keeping the underlying delivery robust enough for real customers.
/ Value Delivered
Mobile Clarity
Created a focused product experience that felt simple and useful in the moments users needed it.
Cross-Device Reliability
Delivered interface and engineering decisions that supported consistent use across devices.
Scalable Foundations
Created a clearer technical base for integrations, workflows and future product growth.
/ Project Note
Fearless was a personal security iOS app. My role on this project was lead mobile developer. Built natively, the app needed to track location and record live audio. I built a bespoke library to manage and send the location and audio packets in real time.
Matt Rose
Creative Technology Director