Autoads
Autoads was a personalised video-rendering platform that integrated with Carsales and generated bespoke ads on demand at scale. Every seller on the platform received five customised car commercials, each with a unique combination of clips and personalised audio.
/ Overview
Autoads was a personalised video-rendering platform that integrated with Carsales and generated bespoke ads on demand at scale. Every seller on the platform received five customised car commercials, each with a unique combination of clips and personalised audio.
/ Project Details
Name: Autoads
Client: Carsales
Agency: CHE Proximity
Role: Technical Director (Product and Comms)
Year: 2018
/ Challenge
Carsales needed to transform ordinary private seller listings into personalised video ads at large scale without creating a slow manual production workflow. The challenge was to combine creative storytelling, data, automation and rendering infrastructure so each seller could receive a useful, shareable ad quickly.
/ Provided Services
Technical Direction
Defining how creative, data and engineering could combine into a scalable personalised ad product.
Data & Automation
Automating seller data, creative assembly and rendering workflows to avoid manual video production.
Platform Architecture
Designing the operational system needed to generate, deliver and support personalised ads at scale.
/ Solution
I helped define the technical system behind personalised seller video ads, connecting listing data, creative templates, rendering automation and delivery workflows. The solution removed the need for manual production while preserving the feel of a tailored campaign asset for each seller.
/ Value Delivered
Scaled Personalisation
Generated personalised video ads from listing data without relying on manual production.
Seller Utility
Gave private sellers a more compelling asset to share and promote their vehicle.
Production Efficiency
Connected creative templates, data and automation into a repeatable rendering workflow.
/ Project Note
Autoads was a personalised video-rendering platform that integrated with Carsales and generated bespoke ads on demand at scale.
Matt Rose
Technical Director (Product and Comms)
