Tolerate
TLRT, pronounced Tolerate, is a digital health and hospitality platform designed to help people with food allergies, intolerances and lifestyle preferences make safer and more informed choices when eating out.
/ Overview
TLRT, pronounced Tolerate, is a digital health and hospitality platform designed to help people with food allergies, intolerances and lifestyle preferences make safer and more informed choices when eating out.
/ Project Details
Name: Tolerate
Role: Co-Founder
Year: 2020
/ Challenge
Tolerate needed to translate dietary needs, intolerances and venue information into a practical consumer product and partner platform. The challenge was to make complex food data easy to trust and act on while building a credible product, brand and commercial story around the business.
/ Provided Services
Technical Direction
Shaping the product, technical approach and commercial story for a food intolerance platform.
Data & Automation
Structuring dietary, menu and venue information so it could become useful, searchable product data.
Product Engineering
Turning the concept into practical consumer and partner experiences across the product journey.
/ Solution
As co-founder, I helped shape Tolerate from product concept into a practical food-intolerance platform. The solution centred on structuring food, menu and venue data into usable product experiences while supporting the brand, pitch material and commercial model needed to move the business forward.
/ Value Delivered
Usable Food Data
Turned complex dietary and venue information into product data people could search, trust and act on.
Stronger Proposition
Clarified the product, brand and commercial story for customers, venues and investors.
Founder-Led Product Direction
Helped shape the concept into a practical platform with a credible path to market.
/ Project Note
TLRT, pronounced Tolerate, is a digital health and hospitality platform designed to help people with food allergies, intolerances and lifestyle preferences make safer and more informed choices when eating out.
Matt Rose
Co-Founder
