Mazda
This is a sample of work I have been doing for Mazda at CHE Proximity. I lead most of the interactive display advertising builds and contributed to various campaign pages. In 2014 I built a native app for the new Mazda 3 launch event. In 2016 I built the Mazda SUV activation apps that toured the country. My role on this project was lead mobile developer working in collaboration with Traffic.
/ Overview
This is a sample of work I have been doing for Mazda at CHE Proximity. I lead most of the interactive display advertising builds and contributed to various campaign pages. In 2014 I built a native app for the new Mazda 3 launch event. In 2016 I built the Mazda SUV activation apps that toured the country. My role on this project was lead mobile developer working in collaboration with Traffic.
/ Project Details
Name: Mazda
Client: Mazda
Agency: CHE Proximity
Role: Creative Technology Director
Year: 2014
/ Challenge
Mazda needed a launch experience that could make a new vehicle feel immersive and desirable online. The challenge was to combine high-impact creative production with dependable interaction and performance across campaign touchpoints.
/ Provided Services
Technical Direction
Shaping the technical approach, delivery priorities and stakeholder decisions from concept through launch.
Mobile & App Engineering
Delivering native, mobile or Unity-based product experiences across devices and release environments.
Data & Automation
Using data, automation and workflow design to reduce manual effort and create repeatable outcomes.
/ Solution
I shaped Mazda around the user journey first, then translated that into a mobile experience with clear flows, responsive interaction and practical engineering decisions. The solution focused on making the product feel simple in use while keeping the underlying delivery robust enough for real customers.
/ Value Delivered
Mobile Clarity
Created a focused product experience that felt simple and useful in the moments users needed it.
Cross-Device Reliability
Delivered interface and engineering decisions that supported consistent use across devices.
Interactive Engagement
Turned the idea into a hands-on experience people could explore, play with or share.
/ Project Note
This is a sample of work I have been doing for Mazda at CHE Proximity. I lead most of the interactive display advertising builds and contributed to various campaign pages. In 2014 I built a native app for the new Mazda 3 launch event.
Matt Rose
Creative Technology Director
