Good Friday Appeal
Client: Good Friday Appeal Agency: Perform Role: Senior Digital Designer
/ Overview
Client: Good Friday Appeal Agency: Perform Role: Senior Digital Designer
/ Project Details
Name: Good Friday Appeal
Client: Good Friday Appeal
Agency: Perform
Role: Senior Digital Designer
Year: 2013
/ Challenge
Good Friday Appeal needed a digital experience that could support a major public fundraising moment with clarity and trust. The challenge was to help people understand the cause, engage quickly and move through the experience without friction.
/ Provided Services
Mobile & App Engineering
Delivering native, mobile or Unity-based product experiences across devices and release environments.
Product Engineering
Building the web, mobile and backend experience with maintainable production-ready engineering.
Delivery Leadership
Coordinating delivery, QA and release decisions across creative, product and technical teams.
/ Solution
I shaped Good Friday Appeal around the user journey first, then translated that into a mobile experience with clear flows, responsive interaction and practical engineering decisions. The solution focused on making the product feel simple in use while keeping the underlying delivery robust enough for real customers.
/ Value Delivered
Mobile Clarity
Created a focused product experience that felt simple and useful in the moments users needed it.
Cross-Device Reliability
Delivered interface and engineering decisions that supported consistent use across devices.
Delivery Momentum
Helped move the work from idea to launched experience through focused technical and product decisions.
/ Project Note
Client: Good Friday Appeal Agency: Perform Role: Senior Digital Designer
Matt Rose
Senior Digital Designer