Aqua Rewards
Aqua Rewards is a customer engagement platform built for Tassal Group through Fifth Frontier.
/ Overview
Aqua Rewards is a customer engagement platform built for Tassal Group through Fifth Frontier.
/ Project Details
Name: Aqua Rewards
Client: Aqua Rewards Tassal Group
Agency: Fifth Frontier
Role: Technology Director
Year: 2021
/ Challenge
Aqua Rewards needed to make sustainable aquaculture feel immediate and valuable for customers while giving Tassal a practical digital platform for loyalty, education and engagement. The challenge was to connect brand storytelling, product mechanics and reliable technology into an experience people would actually return to.
/ Provided Services
Technical Direction
Shaping the product and campaign technology approach around loyalty, engagement and brand storytelling.
Product Engineering
Delivering the customer-facing digital experience and the practical systems needed to support it.
Creative Technology
Connecting interaction design, campaign mechanics and technical delivery into a polished launch experience.
/ Solution
I shaped the technology approach for a loyalty-led product experience that connected brand storytelling with practical user engagement. The solution brought together digital product thinking, campaign mechanics and reliable delivery so the Aqua Rewards experience could support both customer participation and Tassal’s broader sustainability story.
/ Value Delivered
Customer Engagement
Created a digital reward experience that gave people a stronger reason to interact with the brand.
Sustainability Storytelling
Connected product participation with Tassal’s broader aquaculture and sustainability positioning.
Launchable Campaign Platform
Delivered a practical technology base for a campaign-led product experience.
/ Project Note
Aqua Rewards is a customer engagement platform built for Tassal Group through Fifth Frontier.
Matt Rose
Technology Director
